“The US is the most competitive market in the world with executive buyers receiving about 45 cold emails from startups in a day.” - Jen Abel, JJELLYFISH
Moderated by Horangi’s CEO, Paul Hadjy, the conversation goes in-depth into immediate, actionable steps that can be employed in your U.S. market expansion for greater effectiveness. Jen speaks about the biggest mistake made by companies expanding into the U.S. market, why it is important for Founders to front the business, what it means to demonstrate commitment in the U.S. market and how to avoid common pitfalls in engaging with potential customers. Her sharing is layered with southeast-asian perspective from Gabriel’s hands-on experience of growing the Saleswhale businesses organically through partners and global customers. His insights include: how to set manageable expectations with investors, creating greater culture fit in the U.S. by adopting a value-driven sales approach and building trust with customers by identifying the crux of secondary jobs to be done. Tune into the recorded session to hear directly from the speakers.
